stories
Untapped potential
Short version - we're an entrepreneurial bunch that were brave enough to take the innocent brand off our label.
Longer version - in 2003, innocent launched a range of refreshment drinks called Juicy Water. They never got much focus because innocent was concentrating on their smoothies. So towards the end of 2006, a few of us decided that it was about time that these delicious drinks got the love they deserved.
We put together a proposal to give the drinks their own identity. The innocent founders liked our ideas and our willingness to do something new, so in May 2007 we launched our new brand, This Water.
It's going well. Sales have doubled since launch and This Water is in more shops than ever. The team is growing fast and we have moved into a great new space, across the road from our friends at Fruit Towers.
2008 and beyond holds lots of promise - more places to sell our drinks and some interesting new recipes in the pipeline.
